FaceBook

 

Media posts

Use a clear, recognizable profile picture and cover photo that visually represents the function of your organization. Whenever possible, include photos, videos and hashtags in your posts.

Contact Information

Provide essential information your followers need to know, such as the location of your department / organization on campus, hours of operation and any other relevant information.

User Engagement

Pay attention to what posts get the most engagement and think about why. Is it the time of day or day of the week? Is it a particular kind of story / image? Facebook prioritizes posts from friends and family, so plan a small budget (about $10) to promote posts as necessary.